Meet the Team!
Sam
BDes Product Design Favourite Biscuit: HobNobs |
Kirsty
BDes Product Design Favourite Biscuit: Digestives |
Naomi
BA Film Favourite Biscuit: Chocolate Hobnob |
Shauna
MA Creative Advertising Favourite Biscuit: Oreo |
Cookie Monster!
PHD Cookie Tasting
Favourite biscuit: |
Now that you've met everyone, grab a cookie and join us on our magical adventure to the colourful and creative world of The Blue Man Group!
Welcome to MediaCom
Advertising the Tik Tok video App
Can't find MediaComs door, |
What's the Word(s) on the Street?
Professional
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Challenge
Tik Tok is an app where you can lipsync to music, scenes from films and sketches. They want to make 18-24 year olds their target audience.
How should they do it?
Tik Tok is an app where you can lipsync to music, scenes from films and sketches. They want to make 18-24 year olds their target audience.
How should they do it?
We downloaded the Tik Tok app and looked through the feed to see what we were dealing with. We noticed that this is an app you can spend a lot of time on. And where do you spend most of your time? Exactly, on the toilet. Having Tik Tok advertised on toilet paper packaging, could promote the idea of spending your private time scrowling through the app.
We then thought of ways we could promote it more specifically to students. We decided to make a competition based at the universities' student unions, where students have to lipsync to a video in order to win a Tik Tok sponsored party. We wanted to make it country-specific, so for Scotland the students have to lipsync to the "Choose Life" monolog from Trainspotting.
Below is the video we created as an ad for the whole campaign. It would be used for social media such as Snapchat, Instagram and Facebook.
We then thought of ways we could promote it more specifically to students. We decided to make a competition based at the universities' student unions, where students have to lipsync to a video in order to win a Tik Tok sponsored party. We wanted to make it country-specific, so for Scotland the students have to lipsync to the "Choose Life" monolog from Trainspotting.
Below is the video we created as an ad for the whole campaign. It would be used for social media such as Snapchat, Instagram and Facebook.
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Welcome to Studio Something
Creating an advert for Gunnpowder IPA by Innis and Gunn
Something something, |
What's the Word(s) on the Street?
Quirky establishment
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Challenge
Fireworks night is fast approaching, and conviently, our client Innis and Gunn have a beer called Gunnpowder. We need a social post to go out to support the event and the beer. You have one beer, the local area and your phone to create your content.
Fireworks night is fast approaching, and conviently, our client Innis and Gunn have a beer called Gunnpowder. We need a social post to go out to support the event and the beer. You have one beer, the local area and your phone to create your content.
We knew instantly that we wanted to make a short video ad. We wanted to play with the idea of explosions and fireworks and thought of different ideas to portray this. Our first idea was to stand in a circle, each shaking the can and passing it on (a bit like pass the parcel). Then, when the can was close to exploding, a (un)lucky individual was meant to open the can and be covered in beer. We shot this on a phone camera, but the beer didn't shoot out as much as we wanted.
We had another idea of a person drinking the beer, then cutting to a shot of the beer exploding. We shot Sam sitting down taking a sip, then in another shot, he slammed the beer down on the ground. This resulted in Kirsty (shooting on her phone) and Sam being covered in beer...but it was worth it!
We had another idea of a person drinking the beer, then cutting to a shot of the beer exploding. We shot Sam sitting down taking a sip, then in another shot, he slammed the beer down on the ground. This resulted in Kirsty (shooting on her phone) and Sam being covered in beer...but it was worth it!
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We took the footage, slowed it down and added some firework sound effects. The writing that flashes across the screen refers to the famous poem that everyone associates with Guy Fawkes Night:
Remember, remember
The fifth of November,
Gunpowder, treason and plot.
Along with the video, the social media post would include the text:
Celebrate Bonfire Night with a Bang! Try Gunnpowder IPA from Innis & Gunn.
We would post the content on Facebook, Instagram and Twitter on the 1st of November, and run the ad until the 6th of November around 5 am.
Celebrate Bonfire Night with a Bang! Try Gunnpowder IPA from Innis & Gunn.
We would post the content on Facebook, Instagram and Twitter on the 1st of November, and run the ad until the 6th of November around 5 am.
Welcome to Cello Signal
Selling Nando's to a Vegan
Legging it to our next place, |
What's the Word(s) on the Street?
Developers
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Challenge
Make a vegan go to Nando's.
Make a vegan go to Nando's.
Refuelled on tea and crisps, we started brainstorming ideas on how to convince a vegan to support a meat-producing organisation.
In every friend group there's always that one vegan. They can often feel alone in their ethical opinions, food options are limited and no one ever wants to go to the vegan restaurant they suggest. We therefore wanted to create the campaign #noveganleftbehind.
The campaign involves several elements:
In every friend group there's always that one vegan. They can often feel alone in their ethical opinions, food options are limited and no one ever wants to go to the vegan restaurant they suggest. We therefore wanted to create the campaign #noveganleftbehind.
The campaign involves several elements:
- Nando's will launch a new vegan menu, with vegan chicken and vegan sauces.
- For every whole chicken sold, Nando's will donate a percentage to The British Hen Welfare Trust.
- Stunts will be organised to make the public guess if the vegan chicken is vegan or not. This will show how good the vegan chicken tastes and maybe encourage more to pick the vegan option.
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Welcome to The Gate
Re-branding Persil washing up pods
The wind carries us through Leith like fate, |
What's the Word(s) on the Street?
Big projects
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Challenge
The Gate is known for creating compaigns that go against the "ad-land". Think of a way of advertising Persil washing detergent in a new way.
The Gate is known for creating compaigns that go against the "ad-land". Think of a way of advertising Persil washing detergent in a new way.
When students go off to university for the first time, they have to start washing their own clothes. With the Persil Pods, washing clothes is so much easier! Student accommodations could give a couple of pods to each student as a welcome gift, and the familiarity would encourage the students to buy Persil Pods again. Persil could also have a stall in the Fresher's Fair and sponser a foam party during Fresher's Week.
We also wanted to create Persil Pod Pool Floaties (that could clean pools) and Persil Pod Lollipops to be handed out and won in contests. Persil could also have a Golden Pod competition, where the lucky winners won a trip to a hot country (so they could use their floatie).
We also thought of a way to break the 'housewife does washing' stereotype by having some female rugby players use the capsules to wash their muddy clothes.
We also wanted to create Persil Pod Pool Floaties (that could clean pools) and Persil Pod Lollipops to be handed out and won in contests. Persil could also have a Golden Pod competition, where the lucky winners won a trip to a hot country (so they could use their floatie).
We also thought of a way to break the 'housewife does washing' stereotype by having some female rugby players use the capsules to wash their muddy clothes.
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Welcome to The Scottish Design Exchange
Advertising Young Product Designer of the Year Challenge
Just next door to the Scottish Design Exchange, |
What's the Word(s) on the Street?
Exciting
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Challenge
Find a way to promote the Scottish Design Exchange' Young Product Designer of the Year competition.
On our last stop of a long day we had to find a way to promote this amazing competition for young designers. With this open brief we came up with a few ideas on how to get the word out about the Scottish Design Exchange to the general population aswell as considering targeted marketing.
The Scottish Design Exchange is hidden in the corner of leiths Ocean Terminal shopping centre. So in order to get people to search for it we came up with an idea to display large copies of the SDE logo ontop of taxis and around town. By using the ambiguos logo as a talking piece around town we can get word out quickly.
In order to target people who would be interested in the competition itself a scheme of targeted marketing around Uni camus' would allow us to reach the correct audience. As this is open to 16+, afterschool art clubs or classes in highschools would be ideal ground to cover to grab younger attention.
The Scottish Design Exchange is hidden in the corner of leiths Ocean Terminal shopping centre. So in order to get people to search for it we came up with an idea to display large copies of the SDE logo ontop of taxis and around town. By using the ambiguos logo as a talking piece around town we can get word out quickly.
In order to target people who would be interested in the competition itself a scheme of targeted marketing around Uni camus' would allow us to reach the correct audience. As this is open to 16+, afterschool art clubs or classes in highschools would be ideal ground to cover to grab younger attention.
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And that's the way the cookie crumbles
Relaxing and socialising at the Mary of Guise Barge
Now sprint to the boat, or was it a barge?
First ones back!
Hand me a wine and make it a large,
What a great day, so happy we came along,
Time to sit back and recharge.
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And alas, we reached the end. And being the first team back meant we get first choice of drinks! Yippee! This competition allowed us to meet so many great employers, work with and meet so many new people. Massive thanks to those who had this organised, an unforgettable experience. |
Thanks for joining us and exploring the creative world of The Blue Man Group!
Until next time, Goodbye from...
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