CREATIVE CITY CHALLENGE
  • CREATIVE CITY CHALLENGE
  • BLUE 2019
  • GREEN 2019
  • PURPLE 2019
  • YELLOW 2019
  • RED 2019
  • Blue 2018
  • Green 2018
  • Yellow 2018
  • Purple 2018
  • Red 2018
  • BLUE 2017
  • GREEN 2017
  • YELLOW 2017
  • PURPLE 2017
  • RED 2017
  • BLUE 2016
  • GREEN 2016
  • YELLOW 2016
  • PURPLE 2016
  • RED 2016
  • Blog
Picture
Picture
Picture

Meet the Team!

Sam


Picture
BDes Product Design
Favourite Biscuit: HobNobs

Kirsty


Picture
BDes Product Design
Favourite Biscuit: Digestives

Naomi


Picture
BA Film
Favourite Biscuit: Chocolate Hobnob

Shauna ​


Picture
 MA Creative Advertising
Favourite Biscuit: Oreo


Cookie Monster!


Picture
PHD Cookie Tasting
Favourite biscuit:

Now that you've met everyone, grab a cookie and join us on our magical adventure to the colourful and creative world of The Blue Man Group!
Picture

Welcome to MediaCom

Advertising the Tik Tok video App


Can't find MediaComs door,
Finally Sam realises we're on the wrong floor,
20 minutes spent drawing koalas sitting on the bog,
Now lets move on cause I want more!



What's the Word(s) on the Street?

BIG company
World Wide
Professional
Picture
Picture
Picture
Challenge
Tik Tok is an app where you can lipsync to music, scenes from films and sketches. They want to make 18-24 year olds their target audience.
How should they do it?
We downloaded the Tik Tok app and looked through the feed to see what we were dealing with. We noticed that this is an app you can spend a lot of time on. And where do you spend most of your time? Exactly, on the toilet. Having Tik Tok advertised on toilet paper packaging, could promote the idea of spending your private time scrowling through the app.

We then thought of ways we could promote it more specifically to students. We decided to make a competition based at the universities' student unions, where students have to lipsync to a video in order to win a Tik Tok sponsored party. We wanted to make it country-specific, so for Scotland the students have to lipsync to the "Choose Life" monolog from Trainspotting.

Below is the video we created as an ad for the whole campaign. It would be used for social media such as Snapchat, Instagram and Facebook.
Picture
Picture
Picture
Picture

Welcome to Studio Something

Creating an advert for Gunnpowder IPA by Innis and Gunn


Something something,
Let me tell you one thing,
Here's a place I'd like to work,
Hasseling Jordan at Studio Something.



What's the Word(s) on the Street?

Scottish/Local
Up and coming
Quirky establishment
Picture
Challenge
Fireworks night is fast approaching, and conviently, our client Innis and Gunn have a beer called Gunnpowder. We need a social post to go out to support the event and the beer. You have one beer, the local area and your phone to create your content.

We knew instantly that we wanted to make a short video ad. We wanted to play with the idea of explosions and fireworks and thought of different ideas to portray this. Our first idea was to stand in a circle, each shaking the can and passing it on (a bit like pass the parcel). Then, when the can was close to exploding, a (un)lucky individual was meant to open the can and be covered in beer. We shot this on a phone camera, but the beer didn't shoot out as much as we wanted.

We had another idea of a person drinking the beer, then cutting to a shot of the beer exploding. We shot Sam sitting down taking a sip, then in another shot, he slammed the beer down on the ground. This resulted in Kirsty (shooting on her phone) and Sam being covered in beer...but it was worth it!
Picture
Picture
We took the footage, slowed it down and added some firework sound effects. The writing that flashes across the screen refers to the famous poem that everyone associates with Guy Fawkes Night:
Remember, remember
The fifth of November,
Gunpowder, treason and plot.
Along with the video, the social media post would include the text:
Celebrate Bonfire Night with a Bang! Try Gunnpowder IPA from Innis & Gunn.
We would post the content on Facebook, Instagram and Twitter on the 1st of November, and run the ad until the 6th of November around 5 am.
Picture

Welcome to Cello Signal

Selling Nando's to a Vegan


Legging it to our next place,
Ian Fletch greets us, what a fetch face,
Give me a sign, give me a signal,
Now out the door and on with the race
!


What's the Word(s) on the Street?

Established
Exciting Projects
Developers
Picture
Challenge
Make a vegan go to Nando's.
Refuelled on tea and crisps, we started brainstorming ideas on how to convince a vegan to support a meat-producing organisation.

In every friend group there's always that one vegan. They can often feel alone in their ethical opinions, food options are limited and no one ever wants to go to the vegan restaurant they suggest. We therefore wanted to create the campaign #noveganleftbehind.

The campaign involves several elements:
  • Nando's will launch a new vegan menu, with vegan chicken and vegan sauces.
  • For every whole chicken sold, Nando's will donate a percentage to The British Hen Welfare Trust.
  • Stunts will be organised to make the public guess if the vegan chicken is vegan or not. This will show how good the vegan chicken tastes and maybe encourage more to pick the vegan option.
Picture
Picture
Picture
Picture

 Welcome to The Gate

Re-branding Persil washing up pods


The wind carries us through Leith like fate,
And we finally end up at The Gate,
Helen Sell invites us to sell Persil,
We must escape, too late for a very important date.



What's the Word(s) on the Street?

Friendly workplace
Diverse
Big projects
Picture
Picture
Challenge
The Gate is known for creating compaigns that go against the "ad-land". Think of a way of advertising Persil washing detergent in a new way.
When students go off to university for the first time, they have to start washing their own clothes. With the Persil Pods, washing clothes is so much easier! Student accommodations could give a couple of pods to each student as a welcome gift, and the familiarity would encourage the students to buy Persil Pods again. Persil could also have a stall in the Fresher's Fair and sponser a foam party during Fresher's Week.

We also wanted to create Persil Pod Pool Floaties (that could clean pools) and Persil Pod Lollipops to be handed out and won in contests. Persil could also have a Golden Pod competition, where the lucky winners won a trip to a hot country (so they could use their floatie).

We also thought of a way to break the 'housewife does washing' stereotype by having some female rugby players use the capsules to wash their muddy clothes.
Picture
Picture
Picture

Welcome to The Scottish Design Exchange

Advertising Young Product Designer of the Year Challenge


Just next door to the Scottish Design Exchange,
Already xmas shopping checking out their range,
What a great concept and such inspiring staff,
Was this our last place, how strange!



What's the Word(s) on the Street?

Approachable
Accessible
Exciting
Picture
Picture
Challenge

Find a way to promote the Scottish Design Exchange' Young Product Designer of the Year competition.
On our last stop of a long day we had to find a way to promote this amazing competition for young designers. With this open brief we came up with a few ideas on how to get the word out about the Scottish Design Exchange to the general population aswell as considering targeted marketing. 

The Scottish Design Exchange is hidden in the corner of leiths Ocean Terminal shopping centre. So in order to get people to search for it we came up with an idea to display large copies of the SDE logo ontop of taxis and around town. By using the ambiguos logo as a talking piece around town we can get word out quickly.

In order to target people who would be interested in the competition itself a scheme of targeted marketing around Uni camus' would allow us to reach the correct audience. As this is open to 16+, afterschool art clubs or classes in highschools would be ideal ground to cover to grab younger attention.
Picture
Picture
Picture
Picture

And that's the way the cookie crumbles

Relaxing and socialising at the Mary of Guise Barge


Now sprint to the boat, or was it a barge?
First ones back!
Hand me a wine and make it a large,
What a great day, so happy we came along,
Time to sit back and recharge.

DELAY! Lost in Leith! #WrongWay #TurnAround #EUCCC pic.twitter.com/wc1fYQPqmC

— NapierBlueManGroup (@BlueNapier) 3 October 2018

On Wednesdays we wear Blue #MeanGirls #TeamWork #GoTeamBlue

— NapierBlueManGroup (@BlueNapier) 3 October 2018

An awesome end to an awesome day, thanks to #ENUCCC for setting up this amazing project. Met so many lovely people and experienced so many different career oppertunities. #CookieMonster #TeamBlue #NewConnections #Bevvy @ArtsEdNapier pic.twitter.com/BFLvh0w6jI

— NapierBlueManGroup (@BlueNapier) 3 October 2018

And alas, we reached the end. And being the first team back meant we get first choice of drinks! Yippee!

This competition allowed us to meet so many great employers, work with and meet so many new people. Massive thanks to those who had this organised, an unforgettable experience.                                                                                                                      

Thanks for joining us and exploring the creative world of The Blue Man Group!
Until next time, Goodbye from...

The
​Sam
Monster!

Picture

The
​Kirsty Monster​!

Picture

The
​Naomi Monster!

Picture

The
​Shauna Monster!

Picture

The
​Cookie Monster!

Picture
  • CREATIVE CITY CHALLENGE
  • BLUE 2019
  • GREEN 2019
  • PURPLE 2019
  • YELLOW 2019
  • RED 2019
  • Blue 2018
  • Green 2018
  • Yellow 2018
  • Purple 2018
  • Red 2018
  • BLUE 2017
  • GREEN 2017
  • YELLOW 2017
  • PURPLE 2017
  • RED 2017
  • BLUE 2016
  • GREEN 2016
  • YELLOW 2016
  • PURPLE 2016
  • RED 2016
  • Blog