The Fifth Challenge

WhiteSpaces

Words by Mima Fair, BA Product Design

White Space is a Creative and Digital Agency with "80 like-minded, thinkers, dreamers and do-ers based in Edinburgh's West End."

Our final stop was Whitespace: a warm welcoming Design space to which highlights expressing ideas and coming up with new innovative ways of interacting with the public. All five of us would agree this was one of our favourite places we visited. Something which really stood out was the fact WhiteSpace focused upon creating and delivering results by working with their client base closely and placing each client in the heart of every project...

When we arrived, we were introduced to Charlie who was very chatty and encouraging (even though we were the last group) Charlie told us that he began his journey with a portfolio class in college then ventured to Duncan of Johnston art school. After university, he began working for IRS start up Design firm then started at whitespace to return later to create his own team. Within design there is great flexibility, the more experience gained can often help build you as a person and in your career. 

We found out that there were many creative career opportunities within this company from design planners to accountant directors. There are various sub-sections which all work with the common interest to inspire others and work closely with each other - transferable skills are essential. 

Marketing and promoting were significant within this business. Facebook is used to promote upcoming events and achievements. Animation and interactive concepts like Apps are used to promote their own brands, and their clients, connecting with the community around them. The internet is also vital in terms of keeping up to date with upcoming designs and events worldwide. 

We then got set a 15 minute challenge - if Edinburgh had an American Football team, what would it be called and what would the logo be?Daring to be different, we came up with the Edinburgh Volcanoes, as Edinburgh castle site on a volcano.Our conclusive thinking was that a volcano is a fiery image and if Scotland would have an American Football team we would have the most aggressive, most 'fiery' team. This was a great challenge for thinking out of the box,  but also - because we got to draw on their big whiteboards - a lot of fun. 


Upon reflection, the Creative City allowed us insights into opportunities and challenges that other people have faced when leaving university and more often than not the people we met often used a variety of skills. It also gave me the opportunity to meet new people and gave me an insight into other disciplines  I found we had different takes on each brief. Creative City Challenge allowed us a chance to explore various employment opportunities, an experience that I really enjoyed. 

Thank You
Goodbye from the Green Team!